Amethyst Studio

Branding

Amethyst Studio is a wellness studio focusing on yoga, barre, reiki, and nutrition. Their approach to wellness embraces physical movement, spiritual energy work, and nutrition counseling with the goal of giving people a space to appreciate their body, as they are, without trying to change it. They embody the gentle strength of the Amethyst crystal and the brand celebrates an Amethyst's soft, purple beauty. The variety of crystal shapes represents the inclusive nature of their values, where all people are welcome to feel at home in their bodies.

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Multiple logo variations for the amethyst studio logo utilizing the amethyst crystal and the words showing a variety of uses
A unique crystal shape made with thin lines over a light purple circle
A unique crystal shape made with thin lines over a light purple circle
A unique crystal shape made with thin lines over a light purple circle
A unique crystal shape made with thin lines over a light purple circle
A unique crystal shape made with thin lines over a light purple circle
A unique crystal shape made with thin lines over a light purple circle
A unique crystal shape made with thin lines over a light purple circle
A unique crystal shape made with thin lines over a light purple circle
A unique crystal shape made with thin lines over a light purple circle
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The brand manual for Amethyst Studio including the brand story, the brand values, and the brand purpose using the branded colors of dark and light purple and brand imagery of crystal illustrations
A mock up of a sign for the front door of a studio using the brand crystals surrounding the words amethyst studio. A mock up of a sign for the front door of a studio using the brand crystals surrounding the words amethyst studio. A mock up gift box showing the use of the brand crystal pattern on tissue paper and the logo on frontA mock up gift box showing the use of the brand crystal pattern on tissue paper and the logo on front
Erin was fantastic to work with! She was such an attentive listener to my vision of the brand, and brought it to life. In addition to delivering a stunning logo and brand design strategy, she also took so many research steps to ensure that everything stood out in the market. Erin is excellent at setting expectations of the design process and timelines so you know exactly what to expect at each stage. In addition to her creativity and talent designing, she is also a wonderful person to collaborate with- cannot recommend working with her enough!
Olivia (founder)

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