ImprovBoston

Branding

Web Design

Meet ImprovBoston, a non-profit comedy theater that brought 50 shows a week to the greater Boston area for decades. During the pandemic, the theater shut its doors and lost its brick and mortar. After a year-long hiatus, the theater opened back up as a traveling theater company, and it came with a rebrand. The aim of the project was to elevate the existing brand and website, maintaining its recognizable brand while infusing it with a rejuvenated appeal. I introduced a splash of pink to brighten the brand palette, complementing its iconic blue hue. Throughout the design process, I incorporated halftone textures, evoking the nostalgic charm of a newspaper, a nod to the theater's new identity as a traveling group. I warmed the typography with a rounded sans serif. Lastly, I designed and built the website, including all new brand elements. Unfortunately, since the project launched, the theater has shut down, and the designed website has been replaced with the closure announcement. This case study serves as an archive of this design work.

Visit site
A photograph of a cast of comedians laughing together with a duotone and halftone effect overlay in the brand blue
The smiling faces from the logo in blue
The smiling faces from the logo in pink
The smiling faces from the logo in blue
The smiling faces from the logo in pink
The smiling faces from the logo in blue
The smiling faces from the logo in pink
No items found.
A screenshot of the homepage design utilizing the brand colors and halftone texturesA phone version of the homepage showcasing responsive design
A series of social media posts using the halftone and duotone effect
A screenshot of the homepage design utilizing the brand colors and halftone textures
An image of business cards using the brand colors and halftone effect in a pileAn image of business cards using the brand colors and halftone effect in a pile

I think you'll like these projects too...

National Forum on the Prevention of Cyber Sexual Abuse
NextPoint Therapeutics